In SEO, link building is still one of the most crucial ranking factors. However, with Google’s Helpful Content algorithm update, the rules of link building have changed. That’s why it’s essential to be up-to-date on the latest link-building techniques to boost your SEO.
Here are five link-building techniques that are proven to be effective in 2022:
- Guest blogging
- Creating informative content
- Getting involved in online communities
- Conducting interviews
- Creating infographics
Let’s take a more detailed look at each one.
Guest blogging is when you write an article for another website in your industry with a link back to your website. This is a great way to get high-quality backlinks while increasing your visibility and reach within your industry.
However, guest blogging isn’t as simple as it sounds. You must ensure that you are writing for a high-quality website relevant to your industry and that your article is well-written and informative. Otherwise, you risk damaging your reputation instead of helping it.
If you are new and not sure what to do or where you can find guest post opportunities, you can hire a digital marketing company and let them take care of your SEO efforts, including outreach for guest posting.
Creating Informative Content
One of the best ways to get people to link to your website is to create informative content that people want to read and share.
This could be in the form of blog posts, articles, infographics, or even videos. The key here is to ensure your content is genuinely informative and not just rehashing what’s already out there. It should offer something new and valuable that people can’t find anywhere else.
Getting Involved in Online Communities
Another great way to build links is by getting involved in online communities related to your industry or niche. This could be an online forum, subreddit, or social media group.
By offering helpful advice and insights, you can quickly build up yourself as an expert in your field, making people more likely to link to your website when looking for information on that topic. Ensure you’re not spamming these groups with links to your website or self-promotional content—that will only get you banned from the group and damage your reputation.
If you want to build links but don’t have time to guest blog or create informative content yourself, then another great option is conducting interviews with experts in your field. These interviews can be published on your website or someone else’s website (with a link to yours).
This is a great way to get high-quality content for your website without having to do all the work yourself—and you can also build relationships with other experts in your field simultaneously, which can pay off down the line!
Although infographics have been around for a few years now, they are still one of the most effective link-building techniques—if they are done well, that is. A good infographic will be visually appealing and packed with useful information people want to read (and share).
Suppose you have data or research about your industry that you think would make a good infographic. In that case, this could be an excellent link-building option—make sure you put in the time and effort needed to create a high-quality infographic that will get shared!
These are just a few link-building techniques available today, but they are some of the best if you truly want to boost your SEO. So if you’re looking for ways to get more links pointing to your website, try out one (or more)of these techniques and see how it goes!