You’ve invested a lot of money for building an eCommerce store and you wait for the sales. There are no sales in the first month. You wait for another 2 months to see if your online store sells any products by itself. You get frustrated after 3 months, and start losing hope. Well, having an attractive website for eCommerce business isn’t enough in the times of tough competition.
Do you want to make more sales from your eCommerce website? Are you looking for cost effective ways to increase your revenue by selling products online?
Believe it or not: SEO is an integral part of eCommerce industry.
With the growing competition in each and every sector, you need effective eCommerce SEO solutions to stand out of the competition.
Any online merchant who wants to gain the attention of potential customers should invest in eCommerce search engine optimization services to make huge profits.
You can hire professional SEO experts to help you achieve your business objectives.
Let’s face it: 65% of the visitors do not go beyond the second page while searching for products or services on the search engines. If your business isn’t on the first page for the main keywords, then you could be losing a lot of business.
Whether you have just started a new eCommerce store or struggling to make sales online, it’s time to give your online website an SEO audit and perform the best digital marketing tactics to make your site rank higher in the SERPs and bring in more visitors to your store.
SEO Checklist For E-Commerce Businesses In 2019
Before we throw light on the best SEO tactics for eCommerce businesses in 2019, you need to understand that there is no single approach that can help your brand win online.
You may have to use a combination of different SEO strategies to make your business grow.
Moreover, you cannot expect great results from the first day itself. SEO is a long term process and it may take weeks or even months for you to your business goals.
E-Commerce website owners need to be patient and wait for the SEO experts to take the necessary actions to improve the rankings on search engines.
Understand Your Audience & User Intent
Understanding your target audience and user intent is the first step while writing content for your site. You should know what your potential customers look for. Once you know what exactly they want, you’ll be able to attract, engage, and convert them.
Keyword Research
This is the first and foremost step for any eCommerce SEO campaign. Look for an experienced eCommerce search engine optimization service provider that can help you choose the best keywords and key phrases based on your products, target audience and business objectives.
Competitor Research
This is an important eCommerce SEO tactic that is often overlooked by most of the service providers. Look at the competitors and their activities in order to find out different ways to stay ahead in the race.
For instance, you own an eCommerce store that sells mobile accessories. There would be millions of companies selling similar products as yours.
Why would Google rank you high?
There are chances that your local competitors may be enjoying better rankings than yours. Keeping an eye on your competitors will surely help you stand out.
Create Exceptional Content
Write engaging content that is useful for the visitors. You can hire professional content writer for creating the best content for your website.
Make sure that the content is unique and has all the required keywords incorporated in it. Research the topics and write informative content to educate the users or solve their problems.
Create Unique Product Descriptions
Customers often look for the product descriptions while purchasing the items online. It is extremely important to create unique content for all the products being sold at your eCommerce store.
Though it may be tempting to copy and paste the product descriptions from your manufacturers’ websites, it can harm your business.
Search engines love unique content and so, it can be a good idea to hire a professional content writer to write interesting and accurate product descriptions.
Choose Easy Site Navigation
Whether you aim to grab more visitors or make your website rank higher in the search engines, you should make sure that your eCommerce store has an easy navigation.
The customers should be able to land to the desired web pages with minimum number of clicks. Organize all the products into different categories and make them easily searchable for the users.
Improve Your Page Loading Speed
You just have a few seconds to turn your visitors into your customers. If the web pages take too long to load, the users may leave your site and never come back.
Even search engines may penalize your website if the pages do not load quickly. Check the website pages loading speed and fix any problems found that may make your website slow.
On-page Optimization
This is an important aspect of improving website rankings. You should hire the best SEO professionals for on-page optimization of your site.
- Check the Meta Title, Description, Keywords, URL and content on your website.
- Have a look at all the H1 & H2 tags related to your page.
- Ensure that the internal site search box show the most relevant results as user finding.
- Use descriptive and short URLs and try to add primary keyword in URLs
- Use alt tags in all the images.
- Use schema markup wherever required
- Add canonical tags which helps you control your duplicate content
Invest in Technical SEO
With the growing competition in every sector, you can make your business site stand out by making a good investment into technical SEO.
You can focus on the following areas for improving your SEO:
- Speed: A fast loading website improves the rankings and conversion rates. Make sure that your
website pages are fast to load to avoid a higher bounce rate. - JavaScript: Using Javascript has a lot of impact on the rankings of your site. It can be used to
make the web pages interactive and dynamic. - Progressive Web Apps (PWAs): Progressive Web Apps (PWAs) help businesses succeed online
through improvement in organic rankings.
Encourage User Reviews
Did you know that 68% of the online shoppers are influenced by the user reviews for various products. They check the reviews of the products before making the buying decisions.
Even the search engines love product reviews. Rewarding the customers for their reviews can be a good way to boost your sales.
Mobile First Indexing
Follow a mobile-first approach to improve the SERP rankings. A website with better mobile experience would rank higher in the search engines.
Make sure that you have a responsive mobile-optimized website to improve SEO rankings and offer a great user experience.
Voice Search
If you haven’t incorporated this new technology into your eCommerce store, you could be losing a lot of business.
Modern consumers use their mobile phones to shop online, and most of them prefer to use voice searches.
Hence, it is essential to use this technology for improving your eCommerce SEO rankings and generating more sales.
Structured Data Markup is the Key
Structured data helps Google understand your content better. It is the foundation for AI-powered machines to understand your content. One should make use of structured data to improve traffic and conversions. You should use structured data that is relevant to your content.
Artificial Intelligence (AI) in SEO
AI and machine learning has become an essential component in how search engines work. Artificial Intelligence (AI) powers billions of search queries.
Hence, intelligently optimize your keywords by using predictive analysis to forecast the demand for relevant keywords you want to target.
To Sum Up
It is important to hire the best eCommerce SEO company to help you enjoy the maximum ROI.
You can do some research online and get free, no obligation eCommerce SEO consultation from a few reputed agencies and make the right choice.
Nobody can deny that SEO requires a lot of hard work and dedication. So, you need to do your homework and find the best eCommerce SEO solutions provider to maximize your sales and profits.
