How many people are using the internet today in the United States? And how many jobs it created in digital areas in the actual digitalization process?
Does the availability of useful tools can respond to users’ needs and preferences?
In front of these interrogations, American users and readers of digital products and services are confronting a huge of constraints and difficulties towards diversity, duplication, and a lack of specific and target tools.
Especially, search engine optimization considered one of the main elements of any digital marketing strategy, which aims to increase the quality and quantity of website traffic.
And one of the main interrogations is How many people today are perceiving difficulties and perplex hesitation in front of Key word explore and SEO options?
Understanding difficulties in terms of a keyword explorer considered as a starting point to resolve the problem. Indeed, the main difficulties are the inappropriate SEO tool’s usefulness, for specific and little functionality, database availability priorities and updates, relevancy, word size, unpopularity and specificity, updates of last content, etc.
For example, the ease approaches of including the main thematic subject on the Keyword explorer provide a lot of information and bibliographies.
It is mainly the result of a lot of efforts done along years in terms of digitalization of libraries, contents, sources, and the availability of free internet searched solutions.
The main question is How to adopt an appropriate digital strategy in front of the diversity of content available online?
Actually, there are more than 4.54 billion internet users across the world, representing a penetration rate of 59% of the global population. And the total number of websites is around approximately 1,763,330,493.
United States considered one of the Digital competitive economies according to the WEF Global Competitiveness Report (2019).
Google dominates the search engine use, with an average around 73.34% according to Statista and after it Bing, Baidu, Yahoo, Yandex respectively 11, 88%, 10.73%, 2.47% and 1.21% according to Netmarketshare.
The numbers of google searches, blog posts are respectively today equal to 4,467,923,487 and 4,280,795989 according to the statistics of this month of Internetlivestats.
The high volume of sources available online is increasing along the time, which engenders the consumer and user to confusion.
Moreover, the most effective search engine optimization tactics worldwide are classified are respectively:
on-page content (57%), keyword research (50%), link building (46%), website structure (43%), Metadata and tags (34%), social media sharing (32%) and off-page content (10%).
Keyword Explorer is one of the most adopted tools to provide content.
The problem is:
- A lot of keywords Ideas!
- How many suggestions!
- Main Keywords are growing in popularity only!
- It ranks many!
- Well ranked according to what!
- How many approaches to specifying!
- Visited pages are not enough to rank!
- Which specific users are visiting!
- E-mail accounts linked!
- Page competition metrics, monthly search volume, and commercial intent still limited!
- Estimated traffic of whom!
- The number of user’s click on target keywords!
- Sources suggestions are enough to respond to a user’s need!
- By specific characteristics, chooses how (sources, countries, languages, suggestions, etc.)!
- Byword length, ridiculous!
- Perhaps phrases matching reports!
- Not all of them!
- Keyword difficulties score are existing!
- Referring to what!
Unfortunately, confusion, hesitation, and perplexity are dominating the Keyword explorer’s user’s behavior.
Whenever, if its ranking subject by priorities subjects or not, it seems insufficient towards user’s interests and preferences.
How can users distinguish their favorite keywords?
It seems a problematic question.
The first ease answer, it depends on its focused needs and interest. In controversy, if the users find over one option and keyword, which one will they choose?
How users and a digital consumer can fix their keyword choice by areas, domains, interests, etc.?
Many keywords explorer tools were developed in order to facilitate digital jobs and activities.
The best-positioned keyword research tools actually, according to the Backlinko analysis are mainly:
Soovle, Jaaxy, Serpstat, Google Search Console, Keywords Everywhere, Ahrefs Keywords Explorer, SECockpit, Google Keyword Planner, KeywordTool.io, Moz Keyword Explorer, Google Trends, SEMrush, Keyword Snatcher, KWFinder, etc.
Most of those available, affordable and competitive tools are offering facilities and advantages to digital users daily which are Offering keywords idea from main international and national sources as Google, YouTube, Bing, Yahoo, Amazon, etc.; updating keywords research, offer data on every keyword generated including competition, increase search volume and trends, developing organic competition, assessing potential traffic estimation, etc.; offering breakdown on the first page explored, etc.
Most of those SEO functionalities are developed towards keyword explorer difficulties.
According to the GoodFirms survey in 2019:
advancing that growing organic traffic via SEO and content marketing are mainly the two components of its top inbound marketing priorities today with respectively 44.6% and 42.7%. And keyword planner is representing approximately around 77.6% of the main important tools for SEO.
The most valuable tactics for high-quality backlinks, according to this survey, are mainly link-worthy content with 35.2% more than guest blogging, outreaching influencers, and broken link building.
Generally, the most challenges that SEO professionals are facing today are principally providing ROI with 83.3% and single page rankings for multiple keywords with 66.7.
It seems that more coordination is needed between the SEO technical and content developers.
Additionally, according to the Fractl survey (2019) analysis, they perceive SEO and search engines. It seems that nearly a quarter of business owners, as respondents, were not at all familiar with SEO.
In addition, in terms of SEO Buzzword understanding and knowledge, approximately 83,2% confirm that they are most familiar with the concept of keywords more than with backlink, canonical link, Do follow link, etc.
The problem stills how users decide which subject and results they need to choose. And also if the result is matching their needs.
Sometimes confusing and hesitation dominating user’s behavior towards keyword explorer usefulness. Also, half of the respondents still confused about organic search means.
SEO knowledge considered imperative for professional users in front of technology progress and challenges.
If someone is using the search engine to find useful keywords relevant to any written and related needs, a lot of information is provided on the whole.
In counterpart, specification, restriction of key words length and meaning, additional sources suggestion is limiting the availability of information, etc.
According to the Ahrefs survey,
60.67% of all search demand is generated by only 0.16% of the most popular keywords, with a search volume of 1,001 or more. Especially, Long-tail keywords are “unpopular” and highly-focused search.
Moreover, the vast majority of Google search is very specific and unpopular.
For improving SEO, 38.72 marketers reconsider its relevancy importance as one of the most critical factors of its efficiency.
A lot of algorithms were used by Google to offer relevant results for specific search terms.
The main challenge stills how to optimize keyword searches.
To find the right keywords seems a little difficult. Automatizing mindset towards keyword explorers seems stressful pushing users to confusion.
It is important to find the right tools to make sure you will find the right keywords. The complementary between main keyword research tools and its functionalities offer more advantages and functionalities towards these problems.
But, how will users manage their time and ability to find the right keyword?
Keywords cannibalization is attracting the attention of many internet users nowadays. It considered as problematic issues that stress the difficulties that main users encounter daily to find the best, useful and easy keywords responding to their needs without losing time neither effort.
As Google is able today to find useful solutions to readers, users, and main search keyword users, on the first page, using a specific words format, etc. others related entities as SEO companies can facilitate their services including more sources suggestions, offering more friendly user website by adopting more efficient keywords strategies, limiting the irrelevancy of keywords by adopting main international sources standards, regulating main keywords popularity in terms of quality more than popularity.
It seems how many bloggers, websites, and other social media entities are producing low-quality content.
Its repetitiveness dismisses its level of credibility.
In counterpart, a lot of interesting outputs is available on the internet and sometimes didn’t have the chance to find it on keyword search and explore
References:
https://backlinko.com/keyword-research-tools
https://www.statista.com/ http://www3.weforum.org/docs/WEF_TheGlobalCompetitivenessReport2019.pdf
https://www.statista.com/statistics/633151/effective-seo-tactics/ https://www.internetlivestats.com/ https://www.netmarketshare.com/search-engine-market-share https://www.goodfirms.co/resources/seo-trends-tactics https://en.wikipedia.org/wiki/Search_engine_optimization https://www.frac.tl/seo-knowledge-gaps/ https://www.searchenginejournal.com/
