When it comes to building a strong online presence and improving search engine rankings, acquiring high-quality backlinks is crucial.

Traditionally, businesses have relied on various link building strategies such as guest posting, influencer outreach, and content creation. However, one often overlooked yet highly effective method is leveraging user-generated content (UGC) for links.

In this article, we will explore the power of UGC in link building and provide valuable insights on how businesses can harness its potential.

Leveraging User-Generated Content (UGC) for Links 1

The Power of User-Generated Content (UGC)

User-generated content refers to any form of content, such as reviews, testimonials, comments, images, videos, or social media posts, that is created by users or customers rather than the brand itself.

UGC has gained significant traction in recent years due to its authenticity and ability to engage audiences. According to a survey conducted by Stackla, 86% of consumers believe that UGC is a good indicator of a brand’s quality and 79% say UGC highly impacts their purchasing decisions.

From an SEO perspective, UGC can be a goldmine for acquiring high-quality backlinks. When users create content related to a brand or its products/services, they often include links to the brand’s website or social media profiles.

These organic backlinks not only drive referral traffic but also signal to search engines that the brand is trusted and authoritative.

Now that we understand the power of UGC in link building, let’s explore some effective strategies to leverage it:

1. Encourage and Incentivize User Reviews

User reviews are a valuable source of UGC that can generate high-quality backlinks. Encourage your customers to leave reviews on platforms such as Google My Business, Yelp, or industry-specific review sites.

Offer incentives, such as discounts or exclusive content, to motivate users to share their experiences. Positive reviews with backlinks to your website can significantly boost your search engine rankings.

2. Run Contests and Giveaways

Contests and giveaways are a great way to encourage UGC and generate backlinks. Ask participants to create content related to your brand, such as photos, videos, or testimonials, and share it on their social media profiles with a specific hashtag or mention.

This not only increases brand visibility but also generates valuable backlinks when participants link back to your website or social media pages.

3. Curate and Showcase UGC on Your Website

Curating and showcasing UGC on your website not only adds social proof but also provides an opportunity to generate backlinks. Create a dedicated section on your website to feature user-generated content, such as customer testimonials, case studies, or success stories.

Reach out to the users who have contributed and ask if they would be willing to link back to the featured content on your website.

4. Engage with Influencers and Brand Advocates

Influencers and brand advocates can play a significant role in generating UGC and backlinks. Identify influencers or individuals who are passionate about your brand and engage with them.

Offer them exclusive access to your products/services or collaborate on content creation. When influencers or brand advocates create UGC, they are likely to include backlinks to your website or social media profiles, amplifying your online presence.

Case Studies and Statistics

Let’s take a look at some case studies and statistics that highlight the effectiveness of leveraging UGC for links:

  • A study by Moz found that websites with user-generated content had a 400% increase in organic traffic and a 20% increase in conversions compared to those without UGC.
  • Starbucks, a global coffee chain, launched the “White Cup Contest” where customers were encouraged to decorate their Starbucks cups and share their designs on social media. The campaign generated over 4,000 UGC submissions and resulted in numerous backlinks from media outlets and blogs covering the contest.
  • GoPro, a popular action camera brand, leverages UGC by showcasing user-submitted videos on their website and social media channels. This strategy has not only increased brand engagement but also generated backlinks from websites featuring the captivating user-generated videos.


Leveraging user-generated content (UGC) for links is a powerful and often underutilized strategy in link building. UGC provides authenticity, engages audiences, and generates organic backlinks that can significantly improve search engine rankings.

By encouraging user reviews, running contests, curating UGC on your website, and engaging with influencers, businesses can harness the potential of UGC to boost their online presence and acquire high-quality backlinks.

Remember, UGC is not only beneficial for SEO but also enhances brand credibility and influences purchasing decisions. Start leveraging UGC today and unlock the true potential of your link building efforts.