Danny Sullivan from Google announced the release of the core algorithm update on May 4, 2020, and labeled the update as the “May 2020 Core Update”. This is the 2nd Core update of the year, at the same time, the first Core update since the spread of COVID-19.
The world has quickly changed since the pandemic COVID-19. The majority of the population are on lockdown and uses the internet as their window to the outside world.
For this reason, Google’s Core Update for May 2020 is going to cause massive changes in search results and will affect content rankings.
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How Covid19 changed Search Trends
The entire world is affected by the pandemic, and suddenly the things that users used to search about in Google are not the same things that we see now.
Google posted on May 5 that there has never been a single topic that has been searched as frequently as Covid-19 related searches.
For instance, one of the most popular items on the search engine of Google is tourism and travel destinations.
Now, people are searching more about how to set up a home office, fun activities to do at home, news, and updates about the pandemic. COVID-19 changed the world, which means change for Google as well.
What is the Purpose of Core Updates?
These Broad Core Updates that Google does every quarter have visible effects on search results worldwide.
Websites that have been performing well before the update might experience some changes or drops in performance. In contrast, sites that were not performing well during the update might be elevated.
Anything could happen after Core Updates, depending on the relevance of the website.
The purpose of changes such as these is to improve the quality that data users get when submitting a search query.
Google’s algorithms adjust according to trends and relevance to users.
What should Websites do?
While that is good for end-users, these core changes could lead to fluctuations in some website‘s search results.
However, Google does not disclose details of the updates to prevent the manipulation of its results.
Instead, Google is urging content creators to concentrate on content quality, promising that the algorithm will reward those who do their best in their content.
Google advises content creators to make sure only to post original material, accurate reporting, research, along with analysis and detailed description of the topic.
Google discourages exaggerating or sensationalist headlines but instead recommends concise and descriptive captions.
There is also a set of guide questions that Google released for webmasters, content creators, and SEOs to ask themselves when creating their content.
Access it here: https://webmasters.googleblog.com/2019/08/core-updates.html
This has always been the advice of Google, even during their past updates. Relevance might change as time progress, but nothing can beat the quality of content, that is, according to Google’s advice.
Possible Growth in Demand for SEO Services
Despite Google’s instruction to focus only on quality, it is still an undeniable fact that consideration of the relevance of content is part of the “quality” checklist.
Content makers should make sure that each produced material is the most comprehensive tool on the web regarding a user’s query.
For this reason, there is potential growth in the need for SEO services. Companies and businesses always want to increase their visibility on search engines and make sure that they stay relevant despite changes in the algorithm.
SEOs are especially valuable during algorithm updates. There is a strong possibility for a significant increase in demand for their work.
Change is Inevitable
Change is inevitable. It happens, and content makers should always be ready to adjust to changes in Google’s algorithm as google also adapts to the search behavior of users.
SEO services are always in demand because of Google’s continuous updates as companies and businesses hire them to stay relevant after the implementation of core updates.