Currently, many small businesses decide to create their own website to have an online presence. Since marketing can now be done without a large budget, many companies choose to create a website and create accounts on various social networks.
But long before thinking about the design of the site and the features that you would like it to have, you should think about reserving the domain name.
The purchase process is quite simple, and the payment is made annually.
In this article, we give you some tips so you can choose and reserve a domain name that matches your brand.
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Tips For Selecting a Good Name for your Brand
A domain name represents the brand. Once you have the brand name, it is used in multiple media.
There are several techniques that can be used to name your brand.
Finally, it all depends on the name of the company. It is much easier for users to associate your brand name with a specific business.
On the other hand, you can go another route and put a name that may not be very related to the business, but that has meaning according to the values of the company or the personality of the brand.
Perhaps it is a word that has very beautiful pronunciation. It is short and simple to remember; therefore, it has the qualities to be a good name.
Beware of some words.
Since the spelling of some words is usually different from their pronunciation, errors may exist at the time the user enters the name in the search engine.
Just make sure you don’t choose a word that is complicated to write and pronounce.
If possible, let the name be short.
In this way, it generates greater remembrance for your target audience. If the name is short, it is easier to remember.
Of course, this is not always possible, and you can opt for a slightly longer name. Just make sure it is not extremely long.
Secure your Domain Name
Once you have selected a name for your brand, it is time to perform the respective domain search.
Before worrying about the design and other aspects that you must choose for your brand, we recommend securing the domain name.
Buying a domain is a process that can be done in a matter of minutes, and the best thing is that it is cheap since the payment is made annually.
So by dividing the cost into 12 months, having a domain is quite comfortable, and even small businesses can choose to have their own domain name instead of hosting their website on platforms such as Blogger.
Separate the domain name to make sure you have more options when choosing a name that is as close as possible to the brand. As long as you do it before, there are more chances that you can get the domain name you were looking for.
Techniques to Generate a Domain Name
If you are looking for a domain name, it is because you have already decided on a name for your brand. The most common option is to choose a domain name that is the same with your brand, but sometimes, such a domain is not always available.
This is a fairly real possibility since there are a lot of active websites and many others whose domain is reserved for future use.
Among the domains that are not available, we also have a large number of them that have been purchased by other companies that want to resell them at a higher price.
So, what to do if the domain name you had thought is already reserved?
There are a couple of options for which you can choose:
Search and reserve the domain name under other extensions such as .net, .org, .biz. These are just some of the best known after .com. There is a wide variety of domain extensions, each with a specific use.
We recommend you check the conditions of use of each extension, as well as the prices, and determine if it is convenient for your brand to have a domain that has an unusual extension.
If you do not want to use another extension or the common extensions are also reserved for the domain name you want, we recommend adding hyphens.
This is a technique that you can only use if your name is composed of two words, and therefore you can divide it.
If your name is composed of a single word, then try adding a word referring to the business or location in which your company is located.
If you put in the effort, you can find other variations referring to the heading to which the brand is dedicated.
You just have to do a small association exercise to find the right word.
The domain name represents your brand. For this reason, the domain name usually corresponds to that of the brand so that there is no confusion on the part of your target audience.
Take the appropriate time to choose an appropriate name for your company. The first impression is important, so be sure to choose a name that is easy to remember and memorable.
And also, do not forget to contact app developers for your business app.