In order to gain success within the internet marketing job markets, it becomes important to obtain an understanding when it comes to what you plan to sell so that you can market yourself in a successful way. It is also important to establish your unique traits and the right way to communicate these elements to your potential employers.
One example of how to view this would be “ If your name was a brand, what would the brand be saying about you?”
Marketing is frequently viewed as a type of business-related activity, yet it is also the center of each and every job hunt that is successful. While you are attending university you are undergoing the process of developing your personal and individual brand.
When you view employability in its most basic form, everyone is a product trying to showcase and sell the skills we have to the job markets, make sure you front-load your achievements so you are really selling what you can do from the outset.
How To Build Your Brand
The “I Brand Employability Model” focuses on the details that successful graduates are not just about their degrees. Instead, it is more about the potential to actively develop generic types of employability skills, in order for you to develop valuable examples that you can later incorporate into your interview and applications.
So you may be wondering how to go about building your own brand followed by marketing your skills? University is not only about attaining a degree. The extra-curricular activities are as equally important. You need to ask yourself this question “ Each year more than 300,000 students graduate with degrees, what makes you as an individual stand out?”
From your first day at university, it is important to start thinking about how you will go about completing your courses, and how to become the next successful graduate. In order to become a successful graduate, you will obviously need to obtain your degree and secure additional skills that will ensure that you are marketable, which will increase your chances of employability.
It becomes important to engage actively with your personal career development and to make sure that when you graduate you have managed to build up a personal brand that your potential employers are interested in buying.
The extracurricular activities that you participate in are what is going to set you apart from several other graduates competing for the same jobs as you. This can include joining the Students’Union, playing sports, participating in voluntary work, and making sure you join up with any other activity that will show that you are self-motivated, you have the drive, and that you are committed.
Start a society of your own or join up with a current society in your Students’ Union. Try and become a member that is active in one of these societies and focus on taking on one of these roles: marketing coordinator, president, even manager, or treasurer. These roles are all a great choice to build up employability skills of value.
Even if you are only able to volunteer for 1 hour every week, over the year this will accumulate to 50+ hours. This will highlight your abilities to commit to worthy causes.
Find out more about any enterprise activities available at the university that you attend. This is one of the easiest methods to build up entrepreneurial skills.
Sports is one of the ideal opportunities to expand your teamwork, motivation, and leadership skills.
Never use limited time as your excuse, make the time as this is all about your future.
Tips On The Right Way To Market Yourself
Once you have built up your skills, the next step involves working out the right way to communicate what you have learned to employers. The best applications or CV’s, are reliant on the way you are able to market the skills you have and to recognize any skills you may have developed. It is also important to communicate how relevant your skills are to the working world.
5 Top Tips You Can Use To Develop Your Individual Brand
- Self Assessment
Make use of the broad employability skills featured in the “I Brand Employability Model” in order to create your own examples of skills that relate to both your degree and extracurricular activities.
- Elevator Pitch
The “elevator pitch” is an overview of what makes you brilliant. It needs to be succinct and concise, yet still, convey interesting points about your specific skills. You need to know what your “specialty” is and what makes you stand out.
Developing a network online offers the ideal platform that you need in order to network. It also offers you a chance to join discussions and forums that will keep you up-to-date about changes within your industry. LinkedIn also makes it an easier task to conduct research on different organizations and to find out who within your specific network happens to be connected to the companies that you are interested in.
- Networking
Networking is one of the best ways to market who you are. Building up networks is priceless as it offers you with direct links to companies and individuals that may assist you with finding either a graduate role or internship. It is important to locate networks that are related to your career interests.
- Alumni
There are many others before you that have graduated from the courses you have just completed, and it is worth your while to link up with these alumni. The previous students have an understanding of the complexities involved in competing in job markets and they can give you a bit of insight on how to handle the pitfalls. Alumni are also valuable resources to give you advice on the different routes within the sector you have chosen.
