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Audit your website's internal link anchors, detect over-optimization, and fix irrelevant keywords. Crawl up to 500 URLs for free—no login required.
Instantly see which words dominate your internal linking profile
Identify if you are aggressively over-using specific keywords
No login, no credit card, just instant analysis
In the world of SEO, a working link is not enough. You need the right link with the right context.
Most internal link tools focuses on technical errors like broken links. The SEO Shouts Internal Link Anchor Text Checker focuses on ranking performance. It analyzes the actual words you are using to link your pages together.
Search engines like Google use "Anchor Text" to understand what a page is about. If you use the same keyword too many times, you risk a "Over-Optimization" penalty. If you use generic words like "Click Here," you waste a ranking opportunity. Our tool visualizes your data so you can balance your profile perfectly.
Instantly see which words dominate your internal linking profile.
Identify if you are aggressively over-using specific keywords.
Spot wasted opportunities like "read more" or "this post."
Scan up to 500 URLs to get a complete picture of your site's semantic structure.
No login, no credit card, just instant analysis.
Optimizing your internal linking structure is one of the fastest ways to improve rankings without building new backlinks. Here is how to use our tool to do it:
Enter your homepage URL above. Our crawler is designed to read the HTML of your website, specifically extracting the text between the <a> and </a> tags.
Once the crawl is complete, look at the visual Word Cloud. This is your immediate health check.
Switch to the data view to see the breakdown.
Use the data to edit your content. Change generic anchors ("click here") to descriptive ones ("view our pricing"). Dilute over-optimized anchors by using synonyms or longer phrases.
Many site owners obsess over getting links, but they ignore the text of those links. Here is why your internal anchor text strategy is critical:
Googlebot is blind; it relies on text to understand images and links. When you link from Page A to Page B using the anchor text "running shoes," you are explicitly telling Google, "Page B is about running shoes."
The Opportunity: If you use the wrong text (or no text), Google has to guess what the target page is about. Our tool ensures you are sending clear signals.
Internal linking connects related ideas. By consistently using relevant, descriptive anchors within a "Topic Cluster," you prove to search engines that your website is an authority on that specific niche.
Years ago, Google released the "Penguin" algorithm update to punish sites that spammed exact-match keywords.
Use the SEO Shouts Anchor Text Checker to find these four specific problems in your site structure:
The Problem: Using generic calls to action like "Click here," "Read more," "Learn more," or "This article."
Why it hurts: These words carry zero semantic value. They tell Google nothing about the destination page.
The Fix: Search your report for these generic terms. Locate the source pages and rewrite the links.
The Problem: Using the exact same high-value keyword for every single link.
Why it hurts: It looks unnatural and robotic.
The Fix: Use the Word Cloud. If your main keyword is the biggest word in the cloud, you need to diversify. Use synonyms, LSI keywords (Latent Semantic Indexing), or partial-match phrases.
The Problem: Linking to a page using text that doesn't match the destination's content.
Why it hurts: It creates a "relevancy conflict" for Google and frustrates users who click expecting one thing but get another.
The Fix: Review your table. Ensure the anchor text aligns with the Target URL.
The Problem: Linking using the raw URL (e.g., https://mysite.com/blog/post-1) as the visible text.
Why it hurts: While not "harmful," it is a wasted opportunity. You are missing a chance to use a descriptive keyword.
The Fix: Replace raw URL anchors with the title of the post or a summary of the topic.
While there is no "perfect" formula, analyzing top-ranking sites reveals a healthy pattern. When using our tool, aim for a distribution that looks something like this:
| Anchor Type | Example | Estimated Safe % |
|---|---|---|
| Descriptive / Partial Match | "Check out our internal link guide" | 50-60%(Safest & Most Useful) |
| Branded | "According to SEO Shouts" | 20-30%(Builds Brand Entity) |
| Exact Match | "Internal Link Checker" | 10-15%(High Power, High Risk) |
| Generic | "Click here" | < 5%(Minimize this) |
| Naked URL | "seoshouts.com" | < 5%(Minimize this) |
💡 Pro Tip: Use our tool to see if your percentages are skewed too heavily toward "Exact Match" or "Generic."
With the rise of AI search (Google AI Overviews, ChatGPT Search, Perplexity), internal linking is changing. AI models function on "Vector Embeddings"—they look for the relationship between concepts.
AI models prefer Descriptive, Natural Language Anchors.
By using our tool to identify short, robotic keywords and expanding them into natural, conversational phrases, you make your site easier for AI to understand and cite.
Everything you need to know about our Internal Link Checker
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Don't let poor keyword choices hide your best content from Google. Use the SEO Shouts Internal Link Anchor Text Checker to visualize your site's vocabulary and create a perfectly balanced linking structure.